Pedro Pérez Herrera

Digital Marketing Manager

Birth Date

May 5, 1986

Contact

Skills

Data Analysis - 100 %

Autodidact - 90 %

Team Leadership - 80 %

Budget Management - 80 %

Hosting Management - 80 %

Campaigns Optimization - 90 %

Platforms

SEMRush - 70 %

Google Search Console - 90 %

WordPress - 80 %

Google Search Ads - 90 %

Google Display Network - 70 %

LinkedIn Ads - 80 %

Facebook & Instagram Ads - 60 %

cPanel - 80 %

FTP - 80 %

Google Sheets - 90 %

Google Docs & Slides - 80 %

Google Data Studio - 70 %

Power BI - 60 %

Windows - 90 %

Linux - 70 %

Certifications

Google Ads Search Certification

Google - 2020

See Certificate

Google Display Network

Google - 2019

SEO: Link Building in Depth

LinkedIn - 2020

See LinkedIn acknowledgment at the bottom of my Profile.

More & Better Qualified Leads, with Lower Investment

I started creating and managing websites in 2002 when Google was little known. However, since 2014 I began to learn how to make websites "friendly" for this engine. Who wouldn't like to be his friend?

Initially, I applied search engine optimization (SEO) knowledge, web monetization strategies, and other marketing skills, in content planning, managing, and optimizing TuChequeo.com and some other niche websites.

Now, I enjoy taking advantage of digital marketing for helping businesses to achieve their goals focused on ROI by optimizing their efforts using SEM, SEO, Display Advertising, and Paid Social strategies.

EDUCATION AND EXPERIENCE

Associate Media Manager

Condor Agency ( Chicago, USA ) 2018 - Present

I entered as an Analyst and was promoted to Associate Manager in 6 months. Now I supervise 4 Analysts and 3 Marketing channels (Paid Media, Reporting & SEO).

Paid Media
I'm experienced in implementing and optimizing paid search campaigns (Google Search Ads), social media ads (Facebook, Instagram & LinkedIn Ads), and Google Display Network banners, with Prospecting and Remarketing tactics.

Reporting
I have intermediate knowledge in Data Studio, Tableau, DataBox, and Parabola due to task supervision. I can also handle Excel and Power BI reports creation.

SEO
I'm Leader and Supervisor of Keyword Researches, SEO Audits, and Strategies designed to improve client's websites organic presence in Google, working with SEMRush, Google Keyword Planner, Google Search Console, and Ubersuggest.

KEY ACHIEVEMENTS:

Managed more than US $ 75,000.00 in ads during 2019.
+233% qualified Leads in 2019 vs 2018.
47% cost reduction per qualified Lead in 2018 vs 2019.
Co-created highly customized reports: Content Performance, SEO, Web Analytics, and Email Marketing.
+250% organic traffic with 131% more Average Session Time on a sports season website in 2019 vs. 2018.

Chief Operating Officer (COO)

TuChequeo.com ( Venezuela ) 2015 - Present

I partnered with the Bioanalyst (Clinical Biochemist) Lic. María Gabriela Díaz Liendo to develop this website to provide valuable answers to queries related to clinical laboratory examination results.

Tasks:
- Domain Name & Hosting contracting and management.
- Wordpress installation, configuration, customization, and updates.
- Pages Creation.
- Keyword Research for new content.
- SEO optimization for each article.
- Frequent SEO OnPage optimization in articles with improvable SERP.
- Google AdSense configuration and management.
- Ad Positions analysis and optimization.
- Constant performance analysis with Google Analytics and other tools.
- Keyword Analysis and SEO with Google Search Console and other tools.

KEY ACHIEVEMENTS (2015-2018):

#1 Position in Google for branded keyword "TuChequeo".
20% of articles ranked on Google's #1 Position for several relevant keywords.
50% of articles ranked on Google's 1st page for several related keywords.
+8% monthly increase in Google Adsense earnings.
+8% monthly increase in traffic from Google.

CRP Trainer

Círculo de Realización Personal ( Venezuela ) Jun 2018 - Dec 2018

Certified CRP Trainer
(CRP stands for Personal Fulfillment Circle in Spanish)

I teach personal development formations, 6 weeks each (2 hours/week), where I give practical strategies for living a happier, abundant, and ease life.

1st Class: Enjoy Life.
2nd Class: Connect with your Abundance.
3rd Class: Allow and Allow yourself.
4th Class: Be Positive.
5th Class: Vibrate with your Desires.
6th Class: Project yourself.

Freelance

( Online ) 2016 - Present

Facebook Ads campaigns management.
Wordpress CMS based websites design, Launch, and ongoing support.

Other Experiences

2009 - 2015

3 Years of teamwork, leadership, and motivation in Network Marketing (MLM) businesses in Venezuela and Perú.
Teacher of science related subjects in high school. Numerical Skills, Mathematics, Physics, and Technical Drawing.

Civil Engineer

Universidad Central de Venezuela ( Caracas ) 2003 - 2016

Search Engine Optimization (SEO)

University of California, Davis Extension ( USA - Online ) June 2015 - October 2015

This Specialization taught me to optimize website content for the best possible search engine ranking. I learned the theory behind Google search and other search engine algorithms; I also built practical, real-world skills that I apply to in digital marketing & online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.

English Common European Framework Level B2

Centro Venezolano Americano ( Caracas, Venezuela ) 2002 - 2005

Dancing
Trekking
Meditation
Socializing
Espirituality
Beach